Good Question! The structure of a fundraising strategy can vary depdent on charity size, context and individual personal interpretation of the word ‘Strategy’!

But the following is probably a good starting point:

A fundraising strategy is a clear, deliverable plan that sets out how your charity will grow income over a defined period (often 3-5 years). It typically covers main overarching goals, how you practically want to achieve those goals and what will be the team culture as you go about fundraising

A fundraising review is an evidence-led assessment of your current fundraising performance and potential. It identifies what’s working, what’s limiting growth, and where the biggest opportunities are, then provides practical, prioritised recommendations.

If you’re unsure where the growth will come from, start with a fundraising review. If you already have good insight and need alignment, targets, and a structured plan, go straight to strategy development. Many charities do a review first and use the findings to build the strategy.

Yes. Discipline-specific fundraising reviews and strategy can focus on one priority area- such as individual giving, legacy, corporate partnerships, trusts & foundations, community fundraising, events, or digital fundraising.

Yes. Options include advisory support, workshops, coaching/mentoring, and hands-on delivery support, focused on turning the plan into measurable progress.

Yes. Interim fundraising leadership can support continuity, prioritisation, and delivery during recruitment, restructure, rapid growth, or organisational change, including public-facing fundraising and digital fundraising.